Social Media Do’s and Don’ts for TYSOM
Use a tone that is professional but also friendly – social media is ‘social’, encourage interaction. It’s the name of the game.
Ask questions It is all about the listening not just the talking.
Tie events into your business. For example, the Olympics this Summer is will be a big talking point, and makes for great content.
Think about the time you post. Research shows peak times for posting on Facebook is between 1-3pm and on Twitter either at 12pm or 5pm.
Likes aren’t everything. Having 50 followers who regularly engage with you and share your content are much better than 1,000 followers who never engage at all.
Share images and videos. Visual content is more popular than text
Share other people’s content. your audience will see you as more of a ‘team player’. This also encourages other accounts to share your content back
Get personal on your business profiles – your profiles are there to represent your business
Post offensive material – something that may be amusing to you may be offensive to someone else.
Get into a dialogue with negative posts. Remain professional and take your conversation offline or in a private chat.
Overpost. Regular posts can be great for ensuring you are regularly ‘speaking’, but post too much and you can turn people off.
Take the shortcut – it’s tempting to chase the ‘Likes’ but chase the quality not the quantity.
Bore people. Remember ‘people buy people’ so over use of corporate logos or items you sell will switch people off.
Sell, sell, sell. Stick to the 80/20 rule. 80 % of time you need to engage, inform or entertain not sell.